Elevated streetwear.
Real impact.
OUR MOST LOVED.
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CORE ZIP JACKET
Regular price £65.00 GBPRegular priceUnit price per -
WOMEN'S CORE ZIP JACKET
Regular price £65.00 GBPRegular priceUnit price per -
AMOURE HOODIE
Regular price £65.00 GBPRegular priceUnit price per -
NOIR HERITAGE CAP
Regular price £25.00 GBPRegular priceUnit price per -
AMOURE SWEATPANTS
Regular price £55.00 GBPRegular priceUnit price per
The Hearts Club
10% off your first order.
Join the Hearts Club for free and get rewarded for every order.
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10% off
Redeem your welcome reward on your first order.
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Early access
See new drops before everyone else.
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Points
Earn hearts on every order and turn them into rewards.
Ma. began with bread.
My grandmother gave bread away every Saturday. To her church, to the local hospital, to anyone who needed it. She never had much, but she never lacked either. That's where Ma. comes from: the belief that givers never lack.
More Action
Real change. Real places. Real people.
10% of every profit funds More Action.
Ghana / Period poverty
1,200+ packs. 20 schools.
We took More Action to Ghana and handed out over 1,200 sanitary packs to girls and staff across 20 rural schools, tackling period poverty directly.
Read edition 1
Birmingham / Homeless outreach
What would you spend £20 on right now?
We took warm clothes and shoes onto the streets of Birmingham and asked one question. Whatever the answer, we bought it, from a meal to a coach ticket to see a daughter. We came for the conversations as much as anything else.
Read edition 2
Telford / Foodbank drive
Two carloads of food.
On Bank Holiday Monday in Telford town centre we teamed up with Telford Crisis Support and collected non-perishable food in exchange for Ma. pieces. We filled two cars with donations for local families.
Read edition 3
Manchester / Wood Street Mission + Caps & Cans
Coffee, cans and community.
Two missions in Manchester so far. A coffee morning at Side Street Café raised money for Wood Street Mission. Then Caps & Cans at the Cupra City Garage collected 148.2 kg of food for Manchester Central Foodbank, which the foodbank says is 22 three-day emergency food parcels, or 198 meals.
Read the story
The world could use MORE LUV. We make wearing that belief look good.
Proudly supported by The King's Trust
CORE ZIP JACKET
